Creating an alliance for professionals in the travel industry that specialize in the entertainment segment: hoteliers, travel advisors, publicists, media professionals, tour managers, venue specialists, airlines, marketing executives, film and tv production, music touring, management firms, talent agencies and executives. While it may be a small industry, we make up some of the most influential global names and brands.

WE foster collaboration, innovation and excellence in a forum of travel industry and entertainment professionals, seeking to elevate standards and drive positive change

Our objectives are broad

The community is strong

This is our foundation

Networking and Collaboration

Facilitate networking opportunities, both online and in-person, to connect professionals within the travel and entertainment industries. Networking events, forums, and online communities where members can share insights, collaborate on projects, and form partnerships.

Education and Training

Provide educational resources, workshops, and training programs tailored to the unique needs and challenges of professionals in the travel and entertainment sectors. This can include industry-specific knowledge, skills development, and best practices in areas such as customer service, event management, and marketing.

Advocacy and Representation

Serve as a unified voice for members of the alliance, advocating for their interests and addressing industry-wide issues and concerns. This can involve engaging with policymakers, industry associations, and other stakeholders to promote policies and initiatives that support the growth and sustainability of the travel and entertainment sectors. Partner and collaborate with major events, trade shows and culturally significant activities.

Promotion and Marketing

Collaborate on marketing initiatives and promotional campaigns to raise awareness of the value and expertise offered by professionals within the alliance. This can include showcasing success stories, highlighting unique offerings, and positioning members as leaders and innovators in their respective fields.

Quality and Standards

Establish and uphold high standards of professionalism, integrity, and quality within the travel and entertainment industries. This can involve developing guidelines, certification programs, and accreditation processes to recognize and reward excellence among members of the alliance.

Innovation and Trends

Stay abreast of emerging trends, technologies, and market developments. Provide members with insights and resources to adapt and thrive in a rapidly evolving landscape. Hosting industry forums, conducting research, and fostering collaboration.

Community Engagement and Social Responsibility

We encourage members to actively contribute to the communities they serve and promote sustainable and responsible practices within the travel and entertainment industries. We support diversity, equity and inclusion. We help advance rights for LGBTQIA members. We help by supporting local initiatives, partnering with nonprofit organizations, and advocating for social causes.

Create value.

Drive change.

Contribute to success.